For 30 years, I've been at the heart of the advertising world, running the engine room of creative agencies. As an Executive Producer and Director of Creative Operations, I’ve managed multi-million dollar campaigns, led teams through high-stakes launches, and navigated the chaos that defines our industry.

My experience has taught me one crucial lesson: the difference between a good agency and a great one is the strength of its operational foundation. I’ve transitioned from running the system to designing it.

My expertise includes:

• Process Architecture: Analyzing and redesigning workflows...

• Financial Modeling for Creatives: Crafting SOWs, budgets...

• Team & Resource Optimization: Ensuring the right people are on the right projects...

• AI & Technology Integration: Implementing modern tools and AI-driven strategies...